Title: Seth Rollins ‘perfect’ turn takes its place in history and saves WWE for the Summer
Date: June 5, 2014
Original Source: Cageside Seats
Synopsis: This article looked at one of the seminal heel turns in recent WWE history, specifically how the timing and execution were perfect.
Title: Is the IWC representative of overall interest in WWE product?
Date: August 29, 2013
Original Source: Cageside Seats
Synopsis: This article pulled comment and ratings data to examine if internet engagement was closely related to WWE ratings.
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Title: Anatomy of a Double Turn
Date: June 19, 2013
Original Source: Cageside Seats
Synopsis: I made my debut at Cageside Seats, SB Nation’s pro wrestling blog, discussing the art of the ‘double turn,’ a move pulled off the week prior by WWE.
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Blake Murphy Sports Writing 