Title: DeMar DeRozan looking to pay inspiration forward with new Nike Kobe AD Compton sneaker
Date: April 14, 2017
Original Source: The Athletic
Synopsis: In my latest for The Athletic Toronto, I talked to DeMar DeRozan about the launch of his new shoe, the inspiration for it, and what he’s hoping to accomplish with it.
As DeMar DeRozan sets to embark on his fourth consecutive postseason, each game will now begin with a reminder. When DeRozan looks down to put on his shoes, an insole inspired by the Toronto Raptors guard’s own childhood will be staring back at him from his Nike Kobe AD Compton.
“You can put my struggle in the shoe,” DeRozan said Thursday of the personal exclusive he helped design over the course of a season’s worth of conference calls. “Come around playoff time, just try to express that, and have that feeling, always being reminded, especially when I put on my shoe, when I look in the insole, it just puts everything in perspective for me.”
The sockliner, which depicts the street DeRozan grew up on and has his home city’s name across the base of the heel, is one of just several reflections on DeRozan’s life contained within the shoe.