Baseball Prospectus: Toronto Blue Jays 2023 essay

Title: Baseball Prospectus: Toronto Blue Jays 2023 essay
Date: January 19, 2023
Original Source: Baseball Prospectus
Synopsis: I contributed an essay about the Toronto Blue Jays for the 2023 edition of Baseball Prospectus.

In late 2005, Warner Bros. put the world on notice: A new era of superhero movie was upon us.

More than six months before the film would be released, the initial teaser trailer for Superman Returns aired. An attempt to capitalize on the guaranteed audience for Harry Potter and the Goblet of Fire, the initial and subsequent Superman Returns trailers emerged as what may be the first buzzy movie marketing of the early social media era: It was all dramatic music swells and ice-barren landscape and “swoosh” sound effects and Metropolis citizens scanning the signs, and it was everywhere

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